西安交通大学学报（社会科学版）2019，Vol.39Issue(1)：58-64,7.DOI:10.15896/j.xjtuskxb.201901007
营销渠道中权力、权力源与权力使用的元分析
A Meta-Analysis of Channel Power, Power Sources and the Exercise of Power
摘要
Abstract
Channel power is one of the most important research areas in the study on channel management.However, there are many differences in the relationship between channel power and related variables in the past empirical studies.More importantly, previous studies neither systematically explored the relationship between channel power, power sources and power exercise, nor unified understanding of these three relationships.Therefore this study, by using Meta analysis method for systematic review and quantitative summary of the existing empirical research, clarify the divergence of the relationship between channel power, power sources, power exercise and the consequences of power exercise, and clear the relationship between channel power, power source s and the exercise of power.Results show that there is a significant positive correlation between coercive power source and the use of coercive power, and between non-coercive power source and the use of non-coercive power.Channel power is negatively correlated with the use of coercive power, while significantly positively correlated with the use of non-coercive power.There is a significant positive correlation between coercive power source and channel power, non-coercive power source and channel power.The use of coercive power will lead to more conflicts, dissatisfaction and less cooperation, while the use of non-coercive power will have the opposite effect on channel behavior.At the same time, it proves that channel power and power source have direct influence on the use of power, but the influence is different.Power source can exert indirect influence on the use of power through channel power.关键词
营销渠道/渠道权力/权力源/权力使用/元分析Key words
marketing channels/channel power/power source/use of power/meta-analysis分类
管理科学引用本文复制引用
林舒进,庄贵军,沈璐..营销渠道中权力、权力源与权力使用的元分析[J].西安交通大学学报（社会科学版）,2019,39(1):58-64,7.基金项目
国家自然科学基金重点项目(71132005) （71132005）
国家自然科学基金面上项目(71472149) （71472149）
