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表情包:密码、标签与面具

彭兰

西安交通大学学报(社会科学版)2019,Vol.39Issue(1):104-110,7.
西安交通大学学报(社会科学版)2019,Vol.39Issue(1):104-110,7.DOI:10.15896/j.xjtuskxb.201901012

表情包:密码、标签与面具

Emotion Icon:Password, Label and Mask

彭兰1

作者信息

  • 1. 清华大学 新闻与传播学院,北京 100084
  • 折叠

摘要

Abstract

Internet emotion icon (including emoji, emoticon, sticker and meme) is not only a means of expressing emotion, but also carries rules and passwords at different levels, such as social hot issue, group culture, personal mood and situation in the encoding and decoding of production and use, or sending and receiving of emotion icon.The complex process leads to the ambiguity of the emotion icon.The production and use of emotion icon, also has the meaning of the tags, either as the label of a generational segregation group, or be used as apolitical stance and action.As a means of social interaction, the characteristics of the emotion icon itself also make it a mask in the social performance, which is used to soften, exaggerate, temporize or camouflage one′s performance in different situations.

关键词

表情包/网络文化/亚文化/编码与解码/社交表演

Key words

emotion icon/Internet culture/subculture/encoding and decoding/social performance

分类

社会科学

引用本文复制引用

彭兰..表情包:密码、标签与面具[J].西安交通大学学报(社会科学版),2019,39(1):104-110,7.

西安交通大学学报(社会科学版)

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