西安石油大学学报（社会科学版）2019，Vol.28Issue(1)：19-26,44,9.
质量信号对产品众筹融资绩效的实证研究——基于京东众筹平台数据
An Empirical Study on the Influence of Quality Signals on Product Crowdfunding Performance——Based on the Data of Jingdong Crowdfunding Platform
秦莉 1沈子杰1
作者信息
- 1. 广西师范大学 经济管理学院, 广西 桂林 541006
- 折叠
摘要
Abstract
With an introduction of signals theory to the factor analysis of crowdfunding, and the collection of project data on Jingdong crowdfunding platform, the paper discusses the influence of quality signals on crowdfunding performance from three aspects like projects, founders and outside quality signals. By means of multivariate linear regression model analysis, it is found out that these factors have positive effects on crowdfunding performance, including the photo and video in project quality signals, the project update, the quality signals of project founders, and outside quality signals, but project certification and return period of project quality signals have negative effect on crowdfunding performance, and the interaction of lowest investment amount has certain regulating effect on financing performance. Finally, some suggestions are put forward in the paper.关键词
众筹/质量信号/融资绩效Key words
crowdfunding/quality signals/financing performance分类
管理科学引用本文复制引用
秦莉,沈子杰..质量信号对产品众筹融资绩效的实证研究——基于京东众筹平台数据[J].西安石油大学学报（社会科学版）,2019,28(1):19-26,44,9.
