西南交通大学学报（社会科学版）2019，Vol.20Issue(1)：81-89,9.
网络原住民知识共享行为驱动因素的实证研究——以在校大学生为研究对象
Empirical Research on the Driving Factors of Digital Natives' Knowledge Sharing Behavior in Social Media Platforms:Taking College Students as Research Object
摘要
Abstract
Based on the review of the theories on online knowledge sharing behavior, homophily, trust, as well as interpersonal relationship, this project has conducted the research model on the impacting factors for digital natives' knowledge sharing behavior. In this research, it delivered the questionnaire among the universities in Fuzhou University District. As the research findings indicated, the frequency of digital natives' knowledge sharing behavior is high; also, there is no diversity existed among the various digital native groups; in addition, a total of four key factors (attitude homophily, trust, perceived online attachment motivation, and perceived online relationship commitment) without background homophily have been proved as the significant factors of influencing knowledge sharing behavior. Finally, this project provided the approaches of boosting the knowledge sharing behavior on the basis of research results.关键词
社交平台/网络原住民/知识共享行为/大学生/互联网Key words
social media platform/digital natives/knowledge sharing behavior/college students/the Internet分类
社会科学引用本文复制引用
范五三,谢兴政,官文娟,古雅琳..网络原住民知识共享行为驱动因素的实证研究——以在校大学生为研究对象[J].西南交通大学学报（社会科学版）,2019,20(1):81-89,9.基金项目
福建省中国特色社会主义理论体系研究中心2018年度项目"着力提高福建文化软实力"(FJ2018ZTB004) （FJ2018ZTB004）
2017年福建省社会科学规划青年项目"海峡两岸应用型高校室内设计专业教学比较研究"(FJ2017C067) （FJ2017C067）
2017年福建工程学院教育科学研究项目"社会网络视阈下原住民知识共享行为研究"(GB-TW-17-19) （GB-TW-17-19）
