西藏研究2018，Vol.172Issue(6)：155-160,6.
"一带一路"倡议背景下跨文化广告传播的符号学阐释——以西藏5100水资源为例
Cross-cultural Advertising Semiotics of Communication against the Background of the Belt and Road Initiative: Taking Tibetan 5100 Water Resources as an Example
摘要
Abstract
One Belt One Road (OBOR) has not only brought great opportunities to the economy of Tibet, but also brought new ideas for the development of advertising industry in Tibet. Tibet's 5100 Water Resources Holdings Co., Ltd. And other Tibetan local companies took a lead in cross-cultural advertising communication in overseas markets, which not only promoted the "going out" of Tibetan products and brands, but also played an important role in the dissemination of Tibetan culture and shaping a new image of Tibet in the new era. Therefore, this paper studies the cross-cultural advertising communication of Tibetan local companies in overseas markets, trying to provide reference for the development of other Tibetan local companies and promote better interconnection between Tibetan culture and economy by taking Tibet Water as an example.关键词
"一带一路"/跨文化广告传播/西藏/5100水资源Key words
One Belt One Road/Cross-cultural Advertising Communication/Tibet/Tibet Water分类
社会科学引用本文复制引用
李敏.."一带一路"倡议背景下跨文化广告传播的符号学阐释——以西藏5100水资源为例[J].西藏研究,2018,172(6):155-160,6.基金项目
2017年江苏省社会科学基金项目:"消费文化时代广告语应用及构建研究"(项目编号:17TQD001)阶段性成果 （项目编号:17TQD001）
