中国药物经济学2019，Vol.14Issue(1)：107-113,7.DOI:10.12010/j.issn.1673-5846.2019.01.028
互联网药品平台信任机制分析
Analysis of Trust Mechanism of Internet Drug Platform
蔡磊1
作者信息
- 1. 云南省昭通市大关县人事局,云南昭通 657000
- 折叠
摘要
Abstract
Trust is the premise and basis of cooperative transaction. The establishment of the trust mechanism of the Internet drug platform plays an important role in the development of the entire pharmaceutical e-commerce economy. However, the various crisises of confidence in the Internet medicine field in China have frequently infringed on consumer rights and reduced consumer trust. This paper analyzes the existing problems and influencing factors in the trust mechanism of Internet drug platform, and puts forward improved countermeasures and outlook through of the trust mechanism for China's Internet drug platform the understanding of the development history of pharmaceutical e-commerce, and through the statistics of the basic operating conditions of 57 Internet pharmacies in Jiangsu province.关键词
医药电商/互联网药品/信任机制Key words
Pharmaceutical e-commerce/Internet medicine/Trust mechanism分类
医药卫生引用本文复制引用
蔡磊..互联网药品平台信任机制分析[J].中国药物经济学,2019,14(1):107-113,7.
