数字图书馆论坛Issue(10)：37-44,8.DOI:10.3772/j.issn.1673-2286.2019.10.006
基于图书馆座位管理系统的用户行为分析
An Analysis of Multiple-Way User Behaviors of Academic Library Seat Reservation System
摘要
Abstract
With the breakdown of mobile techniques, mobile ways of space services in academic libraries have been developed in recent years. It is important to understand the differences of user behaviors among different service ways for better services. Based on the library marketing theory, a user behavior model which is user specific and service way specific is rendered. The model takes user viscosity, user activity and user output as indicators, divides users and ways to different classes, and uses descriptive analysis, clustering and multivariate analysis of variance methods. The model is applied in the 2.5-year-long records of seat reservation system collected by Beijing Normal University Library, and strategies including an improvement of mobile service advertisement and a personalized recommendation based on the seat clustering results are suggested.关键词
图书馆座位管理系统/图书馆营销/用户行为分析/用户黏度/移动服务Key words
Library Seat Reservation System/Library Marketing/User Behavior Analysis/User Viscosity/Mobile Service分类
社会科学引用本文复制引用
尹相权..基于图书馆座位管理系统的用户行为分析[J].数字图书馆论坛,2019,(10):37-44,8.基金项目
本研究得到教育部人文社会科学研究规划基金项目"数据驱动的图书馆精细化服务模式与保障机制研究"(编号:17YJA870011)资助. （编号:17YJA870011）
