数字图书馆论坛Issue(10)：55-63,9.DOI:10.3772/j.issn.1673-2286.2019.10.008
短视频信息偶遇影响因素及行为过程研究
The Study of the Influencing Factors and Behavior Process of Short Video Information Encountering
摘要
Abstract
In view of the information encounter phenomenon in the process of short video browsing, this paper takes the young generation of "post-90s" as an example, through semi-structured interviews, using grounded theory research methods, and through three-level coding, discusses the influencing factors and behavior process of short video information encounter. In terms of influencing factors, the factors of short video information encounter can be divided into three dimensions: user factor, platform factor and environment factor. At the same time, during the process of short video browsing, users experience three stages: before, during and after information encounter. Users will have different behavior results for positive information encounter and negative information encounter. By discussing the influencing factors and behavioral process of short video information encounter, this paper further understands information encounter in social media environment, and provides reference for short video platform information services.关键词
短视频/信息偶遇/扎根理论/影响因素/行为过程Key words
Short Video/Information Encountering/Grounded Theory/Influencing Factors/Behavioral Processes分类
社会科学引用本文复制引用
龚稳稳,舒宝淇,王晋..短视频信息偶遇影响因素及行为过程研究[J].数字图书馆论坛,2019,(10):55-63,9.基金项目
本研究得到2018年度教育部哲学社会科学基金项目"中缅边境地区跨境民族日常信息行为及信息服务策略研究"(编号:18XJC870001)资助. （编号:18XJC870001）
