北京大学学报（自然科学版）2019，Vol.55Issue(5)：967-975,9.DOI:10.13209/j.0479-8023.2019.064
使用社交媒体能提升用户的社交自我效能感吗?
Can Social Media Improve Users’ Social Self-Efficacy?
摘要
Abstract
This study investigated the effect of online social support on individual social self-efficacy and the underlying mechanism of social media use motivation with samples of college students using "Sina Weibo", China’s equivalent of Twitter. Through the survey of 204 college students, a significantly positive correlation was found between online social support, social media use motivation and social self-efficacy. The "social support –social media use motivation – social self-efficacy" path varied according to different social support types: when social support was viewed as a whole, Weibo use moderated between social support and social self-efficacy — the impact of online social support on self-efficacy was not significant at a low Weibo use frequency while online social support would significantly prompt social self-efficacy at a high Weibo use frequency; when it came to the sense of belonging in social support, Weibo use served as a complete mediator between online social support and social self-efficacy — the sense of belonging promoted college students to use Weibo more, and ultimately improved their social self-efficacy. The findings are of theoretical and practical significance for understanding why people like to use social media and how the internet affects human psychology and behavior.关键词
社交媒体/ 微博/ 社交自我效能感/ 线上社会支持Key words
social media/ Weibo/ social self-efficacy/ online social support引用本文复制引用
侯玉波,葛枭语..使用社交媒体能提升用户的社交自我效能感吗?[J].北京大学学报（自然科学版）,2019,55(5):967-975,9.基金项目
国家自然科学基金(31528014)资助 （31528014）
