数字图书馆论坛Issue(11)：12-20,9.DOI:10.3772/j.issn.1673-2286.2019.11.002
付费问答社区用户围观行为研究
Research on the Behavior of Users’ Watching on Paying Q&A Platform
赵庆亮 1王培勇 1陈吉2
作者信息
- 1. 北京化工大学经济管理学院,北京 100029
- 2. 国家档案局档案科学技术研究所,北京 100050
- 折叠
摘要
Abstract
A new model of user paying to see the answers of questions asked by some others is an important innovation form in the field of knowledge payment, understanding the influencing factors of users behavior is significant to promote the development of this model. We crawled the relevant data in question-and-answer platform. Using text analysis technology to dig into the content of problems, based on signal theory and elaboration likelihood model, we constructed a research model on the influencing factors of users’ behavior, and then the effects of factors are also analyzed. This paper found that the price of answer, the approved number of answer, the length of answer, the number of related questions’ listening volume and the reputation of respondents significantly affected listening volume, while the reputation of respondents had a moderating effect on the price of answer. This study provides guidance for community operators to optimize the paid product design and use community resources to carry out community operation.关键词
问答平台/知识付费行为/信号理论Key words
Question-and-Answer Platform/ Knowledge Paying Behavior/ Signal Theory分类
管理科学引用本文复制引用
赵庆亮,王培勇,陈吉..付费问答社区用户围观行为研究[J].数字图书馆论坛,2019,(11):12-20,9.
