东南大学学报（英文版）2020，Vol.36Issue(4)：444-452,9.DOI:10.3969/j.issn.1003-7985.2020.04.010
基于多渠道协调的药品定价改革效果优化
Effect improvement of drug pricing reform based on multi-channel coordination
摘要
Abstract
To improve the effect of the drug pricing reform,a business model of pharmaceutical e-commerce is introduced into the pharmaceutical supply chain.First,based on the measures of the drug pricing reform,a dual-channel model is established,consisting of a drugstore and a hospital.The analysis of the model indicates that the reform leads to higher costs for patients.Then,an e-pharmacy is added to the dual-channel supply chain.Meanwhile,to reduce the home-delivery cost of the e-pharmacy,a multi-channel coordination strategy called"order online,delivery by drugstore"is proposed.By comparing the optimal values under the two models with and without coordination strategy,respectively,the results show that the profits of the e-pharmacy and the drugstore increase while the retail prices of drugs drop,and a large number of patients are diverted from the hospital.Therefore,the business model of pharmaceutical e-commerce with multi-channel coordination can greatly improve the effect of the drug pricing reform.关键词
药品定价改革/多渠道协同/双渠道模型/医药电商Key words
drug pricing reform/multi-channel coordination/dual-channel model/pharmaceutical e-commerce分类
管理科学引用本文复制引用
杨阁,赵林度..基于多渠道协调的药品定价改革效果优化[J].东南大学学报（英文版）,2020,36(4):444-452,9.基金项目
Foundation items:The National Natural Science Foundation of China(No.71390333),the Key R&D Plans of Jiangsu Province(No.BE2017156). （No.71390333）
