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Manufacturers’channel selections under the influence of the platform with big data analytics

Qiu Huaqing Zhao Lindu

东南大学学报：英文版2022，Vol.38Issue(4)：P.418-424,7.

东南大学学报：英文版2022，Vol.38Issue(4)：P.418-424,7.DOI:10.3969/j.issn.1003-7985.2022.04.011

Manufacturers’channel selections under the influence of the platform with big data analytics

Qiu Huaqing ¹Zhao Lindu¹

作者信息

1. School of Economics and Management,Southeast University,Nanjing 210096,China
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摘要

关键词

big data analytics/platform selling/channel decision-making/product design

分类

管理科学

引用本文复制引用

Qiu Huaqing,Zhao Lindu..Manufacturers’channel selections under the influence of the platform with big data analytics[J].东南大学学报：英文版,2022,38(4):P.418-424,7.

基金项目

The National Natural Science Foundation of China(No.72071039) （No.72071039）

the Foundation of China Scholarship Council(No.202106090197)。（No.202106090197）

东南大学学报：英文版

ISSN：1003-7985

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