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Deciding whether manufacturing firms share product links on owned social media considering fan effects

Li Peipei Mei Shu’e Zhong Weijun

东南大学学报：英文版2022，Vol.38Issue(4)：P.425-432,8.

东南大学学报：英文版2022，Vol.38Issue(4)：P.425-432,8.DOI:10.3969/j.issn.1003-7985.2022.04.012

Deciding whether manufacturing firms share product links on owned social media considering fan effects

Li Peipei ¹Mei Shu’e ¹Zhong Weijun¹

作者信息

1. School of Economics and Management,Southeast University,Nanjing 211189,China
折叠

摘要

关键词

fan effect/self-media marketing/product link/marketing effort

分类

管理科学

引用本文复制引用

Li Peipei,Mei Shu’e,Zhong Weijun..Deciding whether manufacturing firms share product links on owned social media considering fan effects[J].东南大学学报：英文版,2022,38(4):P.425-432,8.

基金项目

The National Natural Science Foundation of China(No.71871054)。（No.71871054）

东南大学学报：英文版

ISSN：1003-7985

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