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基于社交媒体的艾滋病知识传播平台的构建和评价

韩舒羽 李辉 李珂 王志稳

国际护理科学(英文)2023,Vol.10Issue(3):288-293,6.
国际护理科学(英文)2023,Vol.10Issue(3):288-293,6.DOI:10.1016/j.ijnss.2023.06.003

基于社交媒体的艾滋病知识传播平台的构建和评价

The development and evaluation of a social media-based HIV knowledge dissemination platform in China

韩舒羽 1李辉 1李珂 1王志稳1

作者信息

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摘要

Abstract

Objective:This study aimed to introduce the development of a social media-based HIV knowledge dissemination platform and evaluate its dissemination effects,users'feedback,and preferences.Methods:A social media-based HIV knowledge dissemination platform("Lihui Space")was developed as a WeChat Official Account(WOA)to disseminate HIV-related information and knowledge to the public and answer subscribers'questions.A cross-sectional study was conducted on 784 platform subscribers between July 2021 and September 2021 to evaluate users'experiences with and preferences for the platform.This platform included three content levels about HIV-related information and knowledge:individual level(health self-management),community level(social function),and society level(news and policy),and dissemination information through texts,pictures,videos,and websites.A descriptive analysis was conducted to estimate the dissemination effects of the platform and evaluation scores.Results:As of September 16,2021,this platform's WeChat Communication Index(WCI)score was 923.60,the total number of users was 100,008,and the total views in one month was more than 724,000.Participants reported a high level of satisfaction with this platform in terms of overall evaluation(23.36±3.06),readability(18.46±2.63),function evaluation(13.93±1.92),design and structure(22.96±3.36),and interactivity(12.56±2.69).Conclusion:This social media-based platform is currently available in the WeChat application.It is a promising tool for HIV knowledge dissemination and addressing disparities in accessing health care resources.

关键词

获得性免疫缺陷综合征/艾滋病/知识/移动医疗

Key words

Acquired immunodeficiency syndrome/HIV/Knowledge/Telemedicine

引用本文复制引用

韩舒羽,李辉,李珂,王志稳..基于社交媒体的艾滋病知识传播平台的构建和评价[J].国际护理科学(英文),2023,10(3):288-293,6.

基金项目

This study was funded by the National Natural Science Foun-dation of China(72204006),the China Postdoctoral Science Foun-dation(2022M710258),and the Ministry of Education of Humanities and Social Science Project(22YJCZH044).All the funding organizations do not have any roles in the survey's design,implementation,and analysis. (72204006)

国际护理科学(英文)

OACSCDCSTPCD

2096-6296

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