设计2023，Vol.36Issue(19)：71-74,4.
基于消费者扫码动机的二维码广告设计研究
RESEARCH ON TWO-DIMENSIONAL CODE ADVERTISEMENT DESIGN BASED ON CONSUMERS'SCANNING MOTIVATION
摘要
关键词
二维码广告/消费者扫码动机/扫码转化率/内在驱动/外部诱因Key words
Two-dimensional code advertising/Consumer scanning motivation/Sweep conversion rate/Intrinsically driven/Externally induced分类
社会科学引用本文复制引用
张天璐,万萱..基于消费者扫码动机的二维码广告设计研究[J].设计,2023,36(19):71-74,4.
