建筑设计管理2023，Vol.40Issue(10)：40-44,5.DOI:10.3969/j.issn.1673-1093.2023.10.006
设计管理在EPC代建项目营销阶段的探索
Exploring Design Management in the Marketing Stage of EPC Construction Projects:A Case Study of a Maternity and Child Hospital Project
摘要
Abstract
EPC projects are currently the primary contracting mode for engineering projects,enablingthe first party to transfer risks and imposing higher technical and managerial requirements on the general contractor.This paper addresses the issues and challenges in the marketing stage by utilizing a case study of a maternity and child hospital project.By integrating design and marketing and applying value engineering techniques,the paper aims to leverage the potential of design management in enhancing value for all parties involved,including the owner,the first party,and the general contractor.Through harnessing the professional expertise of design,the paper supports value-added services and provides management strategies for bidding and value enhancement in EPC projects.关键词
EPC项目/营销阶段/设计管理/价值工程Key words
EPC projects/marketing stage/design management/value engineering分类
管理科学引用本文复制引用
赵彦博,陈玉鹤,杨迎宾,苏阳杭..设计管理在EPC代建项目营销阶段的探索[J].建筑设计管理,2023,40(10):40-44,5.
