建筑与文化Issue(12)：96-97,2.DOI:10.19875/j.cnki.jzywh.2023.12.031
数字赋能城市文化品牌建设路径研究
Research on the Path of Digital Empowerment for Urban Cultural Brand Building
摘要
Abstract
In recent years,with the continuous advancement of cultural digitization strategies,digital technologies have played a crucial role in promoting the creative transformation and innovative development of outstanding traditional Chinese culture.In the digital era,driving the digital empowerment of culture,tourism,and cultural industries has become pivotal.Exploring new paths for urban cultural branding that have practical applications,meaningful citizen experiences,tangible outcomes,and market benefits holds significant and far-reaching importance in enhancing cultural confidence and infusing cultural brands with contemporary value.关键词
数字化/城市文化品牌/中华优秀传统文化/中华文明探源工程Key words
digitalization/city cultural brand/fine traditional Chinese culture/project to trace the origins of Chinese civilization引用本文复制引用
李昊田,高原,王晨..数字赋能城市文化品牌建设路径研究[J].建筑与文化,2023,(12):96-97,2.基金项目
2023江苏省大学生实践创新训练计划项目"儿童友好型社区与儿童参与式设计研究"阶段性研究成果 （）
2021年度南京市社会科学基金一般(青年)项目"南京市打造全国一流数字历史文化名城对策研究"阶段性研究成果(项目编号:21YB31) （青年）
