情报杂志2023，Vol.42Issue(12)：174-179,6.DOI:10.3969/j.issn.1002-1965.2023.12.025
我国公共图书馆服务品牌影响力评价指标体系构建与测评研究
Research on the Construction and Evaluation of the Index System of Public Library's Service Brand Influence in China
摘要
Abstract
[Research purpose]This paper evaluates the service brand influence of Chinese public libraries and reveals the level of their brand construction and the existing problems in different regions in order to provide reference for the development of Chinese public library cause.[Research method]Through literature review and expert opinion consultation,a public library's service brand evaluation index sys-tem is constructed,including 4 dimensions of brand infrastructure,brand development resources,brand service quality and brand commu-nication and promotion.The entropy weight TOPSIS method is used to evaluate the service brand development level of 40 public libraries above the sub-provincial level.[Research conclusion]The service brand influence of public libraries in economically developed areas and provincial public libraries is more prominent.Some sub-provincial libraries also perform well.The results of service brand influence rating are similar to but not completely equivalent to the results of the sixth national public library rating at or above the county level.关键词
公共图书馆/服务品牌/品牌影响力/评价指标/指标体系/TOPSISKey words
public library/service brand/brand influence/evaluation index/index system/TOPSIS分类
社会科学引用本文复制引用
钱明辉,许嘉元,李天明..我国公共图书馆服务品牌影响力评价指标体系构建与测评研究[J].情报杂志,2023,42(12):174-179,6.基金项目
国家社会科学基金重点项目"基于数智融合的信息分析方法创新与应用"(编号:22AZD158)研究成果. （编号:22AZD158）
