丝绸2023，Vol.60Issue(12)：11-16,6.DOI:10.3969/j.issn.1001-7003.2023.12.002
中国纺织服装上市企业数字化转型特点与建议
Characteristics and suggestions of digital transformation of listed textile and clothing enterprises in China
摘要
Abstract
With the rapid development of mobile Internet,big data analysis,artificial intelligence and other new generation digital technologies,digital economy has become an important pillar of China's economic development.The digital economy drives the digital transformation of the industry,and digital technology is increasingly penetrating all aspects of the daily operation of enterprises.China's"14th Five-Year Plan for the Development of the Digital Economy"clearly states that in the future,it will further promote the deep integration of the digital economy and the traditional real economy,and advance the digital development of traditional manufacturing enterprises.As a kind of traditional manufacturing enterprises in China,textile and clothing enterprises have the characteristics of"being labor-intensive"and"low technological content".With the adjustment of China's industrial structure,textile and clothing enterprises are experiencing labor shortages.At the same time,with external environmental changes such as international trade frictions and increasing consumer demand,simple and extensive production methods are no longer suitable for the production and operation of textile and clothing enterprises.The textile and clothing enterprises in China have realized the importance of digital transformation,and some enterprises have started to carry out digital transformation.Analyzing the characteristics of textile and clothing enterprises in the process of digital transformation will help enterprises recognize their own uniqueness,find a suitable path,and promote the process of digital transformation.Therefore,we took China's listed textile and clothing enterprises as sample enterprises,analyzed their characteristics of digital transformation and gave relevant suggestions,which could be a reference for the integration of digital economy and textile and clothing enterprises. Text quantitative analysis is a method of quantifying text materials using knowledge from disciplines such as mathematics,computer science,and statistics.The text quantitative analysis method is simple and efficient,so the method has been adopted by multiple research fields.The research of the text quantitative analysis method in the annual reports of listed enterprises is gradually receiving attention.The annual report is a standardized text that has been audited by enterprises and relevant departments.The data on the annual reports can reflect the operating situation of listed enterprises over a period of time,while the text can better reflect the specific work and future plans of a enterprise over a period of time.Therefore,the annual reports of China's listed textile and clothing enterprises were used as the data source and text quantitative analysis method was used to process the data.To sort out the characteristics of digital transformation of China's listed textile and clothing enterprises in detail,a research framework of"data collection and cleaning—keyword identification—transformation characteristics analysis—suggestions"was established.The first step was to determine the time period from 2016 to 2022,search for 54 sample enterprises that meet the requirements,and download their annual reports from the official website of the Shanghai Stock Exchange and Shenzhen Stock Exchange.The Python 3.9 software was used to convert the annual reports in PDF format into text files,and the content of sections such as"Important Matters","Management Discussion","Corporate Governance",and"Environmental and Social Responsibility"was manually filtered.The second step,referring to the existing scholars'research on digital transformation keywords,determined 36 digital transformation keywords and divided the keywords into the four dimensions of"digital concept","digital related technology","digital application"and"digital service".Based on the text recognition function of Python 3.9 software,word frequency statistics of keywords were performed and keywords with the same meaning were merged.The third step was to sort out the main digital transformation characteristics of the sample enterprises by analyzing the frequency of the digital transformation keywords.The fourth step was to put forward relevant suggestions according to the characteristics of the sample enterprises in the digital transformation process.By collecting and sorting the data of the annual reports of 54 listed textile and clothing enterprises in China,and based on the text quantitative analysis method,Python 3.9 software was used to conduct word frequency statistics on the annual reports of the sample enterprises.According to the results of word frequency statistics,five main digital transformation characteristics of the sample enterprises in 2016-2022 were summarized:taking technological progress as the main driving force;targeting at the comprehensive reform of business processes;guided by consumer demand;supported by information systems;taking data as the key production factor.According to the characteristics of sample enterprises in the digital transformation process,relevant suggestions were given based on the government and enterprises aspects:it is necessary for the government to guide the digital transformation of enterprises;it is necessary for enterprises to carry out comprehensive transformation of business processes. The analysis the digital transformation characteristics based on the enterprise level can provide enlightenment for the digital transformation of enterprises.We took 54 listed textile and clothing enterprises in China as samples,and established a digital transformation keyword dictionary by referring to existing research on digital transformation.Based on the method of text quantitative analysis,we analyzed the characteristics of digital transformation of sample enterprises,and the research results could be used as a reference for digital transformation of textile and clothing enterprises.In the future,we can further expand the number of samples and digital transformation keywords,and more comprehensively analyze the characteristics of digital transformation of China's textile and clothing enterprises.关键词
纺织服装上市企业/数字化转型/文本量化分析/词频统计/转型特点/转型建议Key words
textile and clothing listed enterprises/digital transformation/text quantitative analysis/word frequency statistics/transformation characteristics/transformation suggestions分类
轻工纺织引用本文复制引用
郑通,张立杰..中国纺织服装上市企业数字化转型特点与建议[J].丝绸,2023,60(12):11-16,6.基金项目
新疆维吾尔自治区科技重大项目(2022A01008-1) （2022A01008-1）
新疆维吾尔自治区自然科学基金项目(2021D01C053) （2021D01C053）
