标准科学Issue(12)：106-113,8.DOI:10.3969/j.issn.1674-5698.2023.12.018
电商服务质量对消费者知识共享意愿的影响分析
Analysis of the Impact of E-commerce Service Quality on Consumers'Willingness to Share Knowledge
摘要
Abstract
In order to study the influence mechanism of e-commerce service quality and perceived value on consumers'knowledge sharing willingness,this paper identifies the key factors affecting the service quality based on the SERVQUAL model and LDA theme model,designs a questionnaire survey to collect data,and uses the structural equation model to analyze 216 valid sample data collected.The results show that consumers have a positive influence on the knowledge sharing willingness;and the perceived service quality indirectly affects the knowledge sharing willingness by influencing the perceived value.关键词
知识共享/电商服务质量/LDA主题模型/结构方程模型Key words
knowledge sharing/e-commerce service quality/LDA topic model/model of structural equations引用本文复制引用
刘璐瑶,方兴华,宋明顺..电商服务质量对消费者知识共享意愿的影响分析[J].标准科学,2023,(12):106-113,8.基金项目
本文为国家自然科学基金资助项目"基于最大熵分布的非参数控制图的构建和评价"(项目编号:71801202),教育部人文社会科学研究青年基金项目"生产商主导型C2M模式下产品优化配置研究:基于异质性顾客需求视角"(项目编号:22YJC630022),浙江省基本科研业务费资助项目"考虑顾客需求异质性的质量设计方法研究"(项目编号:2022YW29)的研究成果. （项目编号:71801202）
