天津体育学院学报2023，Vol.38Issue(6)：653-661,9.DOI:10.13297/j.cnki.issn1005-0000.2023.06.006
数字经济驱动体育产业振兴发展:逻辑理路与实现向度
Revitalization and Development of the Sports Industry Driven by the Digital Economy:Logic and Implementation Direction
摘要
Abstract
The digital economy driving the revitalization and development of the sports industry is an important lever and necessary demand for achieving high-quality development of the sports industry in the new stage of development.Based on this,this article is based on the logical path of the digital economy driving the revitalization and development of the sports industry.On the basis of clarifying the connotation and internal mechanism of the digital economy driving the revitalization and development of the sports industry,it clarifies the conceptual direction of the digital economy driving the revitalization and development of the sports industry.From micro to macro,it delves into the driving process of the digital economy driving the revitalization and development of the sports industry in three dimensions:kinetic energy conversion,integrated innovation,and supply and demand adaptation.And it is pointed out that the revitalization and development of the sports industry driven by the digital economy should be centered around the government,market,and society.At the government level,the top-level design of the sports industry digitization should be improved,and the division of responsibilities among administrative departments should be clarified;At the market level,it is necessary to cultivate the digital transformation awareness of small and medium-sized sports enterprises,and improve the technology and talent assistance mechanism;At the enterprise level,efforts should be made to stimulate and unleash the vitality of sports consumption,and to support the digital iteration and upgrading of the sports industry,in order to further implement the strategy of building a strong sports country and national fitness,and promote the sports industry to become a pillar industry of the national economy,empowering and increasing efficiency.关键词
数字经济/体育产业/振兴发展/逻辑理路Key words
digital economy/sports industry/revitalization and development/logical path分类
社会科学引用本文复制引用
李荣日,于迪扬..数字经济驱动体育产业振兴发展:逻辑理路与实现向度[J].天津体育学院学报,2023,38(6):653-661,9.基金项目
国家社会科学基金项目(项目编号:22BTY025) （项目编号:22BTY025）
