资源开发与市场2023，Vol.39Issue(12)：1703-1713,11.DOI:10.3969/j.issn.1005-8141.2023.12.017
议程设置视域下大城市旅游形象感知效果研究
The effect study of tourism image perception of big cities from the perspective of agenda setting
摘要
Abstract
Successful building and effective communication of tourism image directly determine the broad and positive public per-ception of tourists in big cities.This study takes Wuhan city as the research object,selects media and tourists network data of one year after the outbreak of COVID-19.Based on the agenda-setting theory,this paper explored the characteristics of the media's agenda setting in the process of shaping Wuhan's tourism image by applying social network analysis comprehensively,and constructed a media-public agenda network to examine the tourist perception effect.The results showed that:①Although the media-public agenda net-works differed in different stages,the agendas had strong consistency,and the media agenda networks significantly influenced the public agenda networks.②In the four stages after the epidemic,the effects of media agenda setting declined in turn.③The media agenda set-ting in Wuhan strengthened the public's positive perception of Wuhan's tourism image after the epidemic.④The effect of media agenda setting was characterized with timeliness and lag,resulting in the perception of"hero"image"suspension".The analysis of the publici-ty effect of metropolitan tourism image through the theory of agenda setting not only supplemented the perspective of communication in the study of tourism image,but also provided a theoretical basis for the successful building and communication of metropolitan tourism image.关键词
议程设置/旅游形象/感知/大城市/武汉Key words
agenda setting/tourism image/perception/big cities/Wuhan分类
管理科学引用本文复制引用
李亚娟,朱玉玉,夏晨馨,许阳艳,许立航,张渭..议程设置视域下大城市旅游形象感知效果研究[J].资源开发与市场,2023,39(12):1703-1713,11.基金项目
中央高校科研业务费项目(编号:CCNU22HQ001). （编号:CCNU22HQ001）
