安徽农业科学2023，Vol.51Issue(24)：116-121,130,7.DOI:10.3969/j.issn.0517-6611.2023.24.025
基于互联网评论的南京市花海休闲农业园区使用后评价研究
On Post-occupancy Evaluation of Flower Themed Leisure Agriculture Parks in Nanjing Based on Internet Comment Data
摘要
Abstract
Select 7 representative flower themed leisure agricultural parks in Nanjing as the research objects,capture the corresponding com-ment data from Dianping and Meituan websites,use ROST-CM6 software for network text analysis,and use methods such as ASEB matrix grid analysis to conduct post use evaluation analysis on flower sea leisure agricultural parks.The results of online POE research show that for flower-themed leisure agriculture parks,consumers are most concerned about the park's photography experience,landscape effects,ticket prices,and supporting facilities.Based on the research results,the following improvement suggestions are proposed for flower themed leisure agricultur-al parks:Precise positioning,technology empowerment;reasonable combination and diverse activities;multidimensional experience,blending emotions and scenery;ecological conservation,creative marketing and other measures can enhance the operation and maintenance of future flower themed parks.This research can provide more precise and powerful theoretical support for the monitoring and evaluation of spatial quali-ty,quality improvement,and micro updates in leisure agricultural parks.关键词
休闲农业/花海类/网络文本分析/使用后评价Key words
Leisure agriculture/Flower themed/Network text analysis/POE method分类
农业科技引用本文复制引用
罗海蓉,贾俊丽,梅雪莹,贾新平,唐玲..基于互联网评论的南京市花海休闲农业园区使用后评价研究[J].安徽农业科学,2023,51(24):116-121,130,7.基金项目
省社科联精品工程发展规划专项课题(22SFG-06) （22SFG-06）
江苏省农业科学院基本业务专项[ZX(22)1117]. （22）
