华中师范大学学报（自然科学版）2023，Vol.57Issue(6)：765-776,12.DOI:10.19603/j.cnki.1000-1190.2023.06.001
新媒体参与下食品电子商务平台动态奖惩机制分析
Title analysis of dynamic reward-and-punishment mechanism of food e-commerce platform with the new-media participation
摘要
Abstract
Effective supervision is an important way to solve food safety problems in e-commerce.Focused on the condition of new-media participation,food safety supervision strategies are considered.Evolutionary game models of supervising food suppliers are constructed under four different reward-and-punishment mechanisms.These models focus on analyzing the impact of four different reward-and-punishment mechanisms and the authenticity and influence of new-media on the evolution and stability strategies.The numerical simulation analysis shows that the evolutionary game between the supplier and the platform under the dynamic reward-and-punishment mechanism converges to a stable state in a spiral,and the convergence effect is better.A dynamic reward-and-punishment mechanism is a better choice for supervising suppliers to achieve the market equilibriums with the new-media participation.关键词
演化博弈/食品安全/惩罚与奖励机制/电子商务平台Key words
evolutionary game/food safety/reward-and-punishment mechanisms/e-commerce platform分类
管理科学引用本文复制引用
李佩芸,郭思培,张鑫..新媒体参与下食品电子商务平台动态奖惩机制分析[J].华中师范大学学报（自然科学版）,2023,57(6):765-776,12.基金项目
湖北省自然科学基金项目(2015CKB732) （2015CKB732）
中央高校基本科研业务费青年基金项目(CCNU19QN077-1). （CCNU19QN077-1）
