辽宁农业科学Issue(6)：24-29,6.DOI:10.3969/j.issn.1002-1728.2023.06.005
基于SWOT-AHP模型的阜阳市乡村旅游发展研究
Research on Rural Tourism Development in Fuyang Based on SWOT-AHP
摘要
Abstract
In recent years,rural tourism has emerged as an effective means to promote rural economic devel-opment and improve the livelihoods of farmers.While Fuyang city possesses abundant agricultural and histori-cal resources,its rural tourism development still requires improvement.Based on the SWOT-AHP model,this study conducted a qualitative and quantitative analysis of the factors influencing rural tourism development in Fuyang city.The results indicate that Fuyang's rural tourism development has strengths and opportunities out-weighing weaknesses and threats.Therefore,an SO(Strengths-Opportunities)strategy is recommended.A-mong them,its profound cultural resources and the operation of the high-speed railway station are the biggest strength,while inadequate infrastructure and lack of innovative tourism planning pose significant weaknesses.In light of this,the proposed strategies focus on leveraging cultural advantages to foster product innovation,en-hancing infrastructure and service quality,and strengthening marketing efforts and brand building to drive the positive development of rural tourism in Fuyang.关键词
阜阳市/乡村旅游/SWOT-AHP分析/发展策略Key words
Fuyang city/Rural tourism/SWOT-AHP analysis/Development strategy分类
管理科学引用本文复制引用
马晓雪,李智..基于SWOT-AHP模型的阜阳市乡村旅游发展研究[J].辽宁农业科学,2023,(6):24-29,6.基金项目
中央高校基本科研业务费专项(B230207039) （B230207039）
