丽水学院学报2023，Vol.45Issue(6)：78-84,7.DOI:10.3969/j.issn.2095-3801.2023.06.012
国际营销实务课程"PPD三段式"课程思政教学模式探索
Exploration of the"Three-Stage PPD"Teaching Mode for International Marketing Practice from the Ideological and Political Perspective
摘要
Abstract
The implementation of courses from the ideological and political perspective is one of the important measures for higher vocational colleges to implement the fundamental task of establishing morality and cultivating talents.Major courses play an important role in the implementation of courses from ideological and political perspective.This paper takes the course International Marketing Practice,a compulsory course of International Trade Major as an example.It constructs the"three-stage PPD"teaching mode for the course from the ideological and political perspective by redefining training objectives,reorganizing the teaching content,and redesigning the classroom teaching of the course from ideological and political perspective.This mode can organically combine the major course skills and ideological and political elements so that teaching and education come into line with each other and complement each other.Through three years of the vocational education,students can not only become professional talents,but also achieve spiritual adulthood.关键词
PPD三段式/课程思政/运用策略/国际营销实务Key words
"three-stage PPD"/course from ideological and political perspective/application strategy/International Marketing Practice分类
社会科学引用本文复制引用
王丽丽..国际营销实务课程"PPD三段式"课程思政教学模式探索[J].丽水学院学报,2023,45(6):78-84,7.基金项目
浙江省高等学校思政教学研究项目"《国际营销实务》'PPD三段式'课程思政运用实践"(LSZJY202101) （LSZJY202101）
高等学校访问学者教师专业发展项目"基于'CCGS'法构建学习共同体、提高课堂教学实效性策略研究"(GFZJ2022145) （GFZJ2022145）
