南华大学学报（社会科学版）2023，Vol.24Issue(5)：32-36,5.DOI:10.13967/j.cnki.nhxb.2023.0066
主流媒体"微思政"的微博传播及其优化路径
On the Spread and Optimination of"Micro Ideology and Politics Education"of the Mainstream Media on Microblog
摘要
Abstract
The"Micro Ideology and Politics Education"based on the"Long Tail Effect"is a new mode to explore the Ideology and Politics Education under the context of innovation-driven development of"Internet Plus",and the superposition of numerous mi-croblogging approaches can achieve a"great effect"like the mainstream media."Micro Ideology and Politics Education"using the ma-instream media is a realistic way to implement the Ideology and Politics Education concretely.Through microblogging,the information of"Micro Ideology and Politics Education"gradually enters the flow of intrapersonal communication,group communication and mass communication.For this end,it is imperative to create a controllable and clear Microblog space,attach importance to the necessity of"Micro Ideology and Politics Education",actively promote the microblogging of"Ideology and Politics Education"information,and promote the expansion and upgrading of the information spreading mode for"Micro Ideology and Politics Education".The in-depth spread of"Micro Ideology and Politics Education"also involves multiple factors,but more attention should be attached to the optimal management and construction of opinion leadership,media convergence,media literacy,and communication discourse.关键词
微思政/主流媒体/思想政治教育/微博传播Key words
micro ideology and politics education/mainstream media/ideology and politics education/microblog spread分类
社会科学引用本文复制引用
祁叶达,刘晓玲..主流媒体"微思政"的微博传播及其优化路径[J].南华大学学报（社会科学版）,2023,24(5):32-36,5.基金项目
四川网络文化研究中心项目"新媒体时代高校'微思政'育人机制研究"资助(编号:WLWH18-3) （编号:WLWH18-3）
四川大学生思想政治教育研究中心课题"高校'微思政'的育人功能及其提升路径研究"资助(编号:CSZ18070) （编号:CSZ18070）
