品牌与标准化Issue(1)：111-114,4.DOI:10.3969/j.issn.1674-4977.2024.01.033
健康科普对医院品牌形象影响的实践
Practice on the Impact of Health Science Popularization on Hospital Brand Image
袁莉 1明芳 1罗瑶 1刘望1
作者信息
- 1. 武汉市第六医院[江汉大学附属医院],湖北 武汉 430014
- 折叠
摘要
Abstract
A good hospital brand image is a booster for the high-quality development of the hospital.Strengthening health education is conducive to establishing high-quality medical services and establishing and disseminating the hospital brand image.This article takes Wuhan Sixth Hospital as an example to discuss the practical experience of the hospital in promoting health science popularization work through various measures such as strengthening the position of science popularization,holding health science popularization competitions,and strengthening the science popularization propaganda team.It advocates for medical personnel to do easy to understand health science popularization,build a multi-dimensional,wide coverage,and comprehensive dissemination of health science popularization propaganda pattern,and use health science popularization to enhance the hospital's brand image.关键词
健康科普/医院品牌形象Key words
health science popularization/hospital brand image引用本文复制引用
袁莉,明芳,罗瑶,刘望..健康科普对医院品牌形象影响的实践[J].品牌与标准化,2024,(1):111-114,4.
