设计2023，Vol.36Issue(23)：14-17,4.
镇江三山文化创意产品设计研究
DESIGN OF CULTURAL AND CREATIVE PRODUCTS OF ZHENJIANG SANSHAN SCENIC AREA
摘要
Abstract
Taking the design of Zhenjiang Sanshan cultural creative products as an example,this paper studies the design methods of regional cultural creative products from the perspective of semiotics,explore new design ideas.Using semiotics as the methodology,taking the theory of Symbolic context analysis and Symbolic trichotomy and Sign biaxial relationship into the process of cultural and creative design,analysis of the Four stages witch extract the symbol and determine the intent and symbol conversion and synchronic modelling.Applying semiotic theory to analyze the practice is effective in optimizing the key points of cultural and creative design and accelerating the construction of ideograms and image generation.Deeply study Zhenjiang Sanshan culture,develop the cultural and creative products of the three mountains in Zhenjiang,make them better publicize the regional culture,meet the actual needs of contemporary culture,and broaden the path of cultural communication.关键词
符号学/地域文化/镇江三山/文创产品/文创设计方法Key words
Semiotics/Regional culture/Zhenjiang sanshan culture/Cultural and creative product/Cultural and creative design methods分类
社会科学引用本文复制引用
王易声,兰芳..镇江三山文化创意产品设计研究[J].设计,2023,36(23):14-17,4.基金项目
国家社科基金艺术学一般项目(20BG122) （20BG122）
