设计2023，Vol.36Issue(23)：18-21,4.
基于文化表征评价方法的文创产品设计研究
RESEARCH ON CULTURAL AND CREATIVE PRODUCT DESIGN BASED ON CULTURAL REPRESENTATION EVALUATION METHODS
摘要
Abstract
To take the cultural representation and evaluation of cultural and creative products as the starting point,to carry out the design research of positive evaluation and reverse optimization of cultural and creative products,aiming to improve the effectiveness of the design and development of cultural and creative products,and realize the inheritance and innovative application of culture.Using the evaluation method of cultural representation,taking the cultural and creative products of"Yurt Air Purifier"as an example,they were positively evaluated from the aspects of evaluation index selection,cultural analysis,evaluation methods,cultural representation matching degree calculation and statistical analysis.The evaluation results were used to carry out reverse optimization design to enhance the cultural connotation of the cultural and creative product.Is optimized product design.The cultural representation evaluation research of"yurt air purifier"verifies the feasibility of the"cultural representation evaluation method of cultural and creative products",provides a new method for measuring cultural representation and optimal design of cultural and creative products,and enriches the relevant design evaluation theory.关键词
文创产品/文化表征评价方法/评价指标/正向评价/反向优化设计Key words
Cultural and creative products/Methods for evaluating cultural representations/Evaluation index/Positive evaluation/Reverse optimization of the design分类
通用工业技术引用本文复制引用
李志春,张若满,李日辉..基于文化表征评价方法的文创产品设计研究[J].设计,2023,36(23):18-21,4.基金项目
2024年度内蒙古自治区高等学校青年科技人才发展项目(青年科技英才)(NJYT24048) （青年科技英才）
2023年内蒙古自治区高等教育专项资金学科建设项目"设计学提质培育学科建设" （）
