摘要
Abstract
Through the analysis and summary of Maslow's hierarchy of needs theory,we try to explore the efficient and effective communication of information,catering to the audience,and take care of the audience's communication poster design.From the basic physiology and information needs,security and emotional identity needs,to meet the needs of love and belonging,respect,trust and achievement needs,participation in self-actualization needs of five aspects of the hierarchy of needs combined into poster design,not only pay attention to the needs of conveying information itself,but also should meet people's needs.Let the audience to attract to the poster design,to meet the needs of the most appropriate way to convey information.In the poster design of Macao Festival,the message should be conveyed at the same time as the depth of emotional resonance,and strive to reflect the integration of the overall image and people's needs.关键词
马斯洛需求层次理论/海报设计/澳门节会/传统文化/设计实践Key words
Maslow's hierarchy of needs theory/Poster design/Macao festival/Traditional culture/Design practice分类
社会科学
