宿州学院学报2023，Vol.38Issue(11)：62-66,5.DOI:10.3969/j.issn.1673-2006.2023.11.013
论地域旅游品牌视觉形象设计在安徽屏山旅游开发中的应用
The Application of Visual Image Design of Regional Tourism Brands in Tourism Development of Pingshan,Anhui Province
摘要
Abstract
The visual image of regional tourism brands is an important way to highlight regional cultural characteris-tics,enhance tourism regional competitiveness and influence.The research takes Pingshan of Anhui Province as the core of creation,combines the visual image design theory of regional tourism brand with the tourism development of Pingshan,systematically combs the current situation of visual image design of regional tourism brand in Pingshan,and deeply analyzes the shortcomings of its brand visual image design.Based on local cultural characteristics,the paper provides design solutions,creates a brand visual image identification system in line with the characteristics of Pingshan,and provides a new model of tourism brand visual image for other regional tourism brands.关键词
地域文化/导视系统/视觉形象设计/安徽屏山Key words
Regional culture/Navigation system/Visual image design/Pingshan in Anhui Province分类
管理科学引用本文复制引用
陈琳,于德..论地域旅游品牌视觉形象设计在安徽屏山旅游开发中的应用[J].宿州学院学报,2023,38(11):62-66,5.基金项目
安徽省教育厅高校人文社会科学研究重点项目(SK2021A1175). （SK2021A1175）
