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自我建构视角下个体隐私披露意愿的差异性研究

彭国超 程晓

现代情报2024,Vol.44Issue(1):83-95,13.
现代情报2024,Vol.44Issue(1):83-95,13.DOI:10.3969/j.issn.1008-0821.2024.01.008

自我建构视角下个体隐私披露意愿的差异性研究

Research on the Difference of Individual Privacy Disclosure Intention from the Perspective of Self-construal

彭国超 1程晓1

作者信息

  • 1. 中山大学信息管理学院, 广东 广州 510006
  • 折叠

摘要

Abstract

[Purpose/Significance]By exploring the relationship between users'personal traits and their willingness to disclose privacy and its internal mechanism,it is expected to help enterprises understand the risk preferences and psycho-logical needs of different individuals,and provide theoretical guidance and reference for the efficient operation of the plat-form.[Method/Process]Based on the theory of self-construal,this paper explored the differences in individuals'willing-ness to disclose privacy.Through two experimental studies,the study explored the influence of self-construal on individuals'willingness to disclose privacy,the regulating effect of permission sensitivity on individuals'willingness to dis-close privacy of different types of self-construal and its internal mechanism.The first study explored the influence of self-construal on privacy disclosure intention and the moderating effect of permission sensitivity.Study 2 explored the mediating role of regulatory focus in this process and the mediating effect of moderation.[Result/Conclusion]The results showeds that under high permission sensitivity,interdependent self-construal individuals are more likely to stimulate their prevention focus,independent self-construal individuals are more likely to stimulate their promotion focus,and independent self-con-strual individuals has higher willingness to disclose privacy than interdependent self-construal individuals.However,under low permission sensitivity,individuals with different self-construal types shows a higher propensity to promotion focus,and there is no significant difference in privacy disclosure intention between individuals with different self-construal types.Reg-ulatory focus plays a mediating effect on the relationship between self-construal and privacy disclosure intention,and per-mission sensitivity significantly moderates the relationship between self-construal,regulatory focus and privacy disclosure intention.

关键词

自我建构/隐私披露意愿/权限敏感度/促进定向/防御定向

Key words

self-construal/privacy disclosure intention/permission sensitivity/promotion focus/prevention focus

分类

社会科学

引用本文复制引用

彭国超,程晓..自我建构视角下个体隐私披露意愿的差异性研究[J].现代情报,2024,44(1):83-95,13.

基金项目

国家自然科学基金项目"智慧城市App用户使用行为分化机理研究"(项目编号:71974215). (项目编号:71974215)

现代情报

OA北大核心CHSSCDCSSCICSTPCD

1008-0821

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