西南石油大学学报（社会科学版）2023，Vol.25Issue(6)：40-51,12.DOI:10.11885/j.issn.1674-5094.2023.06.08.02
山岳型5A级景区游客的情感表达与形象感知
Research on the Emotional Expression and Image Perception of Tourists in Mountainous Scenic Areas in Anhui Province
摘要
Abstract
Mountainous scenic areas are in an important position in upgrading China's tourism industry and driving the sur-rounding regional economy.Based on the texts of tourists'online comments,the image perception and emotional expression of them were analyzed with content analysis method,cognitive theory and analysis software.The results show that:there are similarities and differences in tourists'product experience,emotional expression and brand image perception of Anhui moun-tainous scenic areas;high-frequency words of tourist perception are"attractions","facilities","service"and"experience"with a long-tail type distribution,and each scenic area has its own characteristic word system with significant image recognition.The semantic network of individual scenic spot and all scenic spots shows a radial"core-edge"distribution:the scenic areas on the whole takes a multi-level pattern of distribution around"scenic spot","views"and"cable car",while individual scenic area shows a single core and multi-level pattern centered on scenic area names.Tourists expressed a relatively high percent-age of positive emotions and a lower percentage of neutral and negative emotions;of the major factors,"accommodation","transportation","tour"and"entertainment"get the highest tourist satisfaction,while"food"and"purchase"get lower satis-faction.The quality of service of scenic areas should be improved by publicizing feature scenic resources,improving the image recognition of scenic areas,promoting the construction of facilities and environment,and promoting product innovation and development.关键词
情感表达/形象感知/山岳型景区/安徽省/旅游产品体验Key words
emotional expression/image perception/mountainous scenic area/Anhui Province/tourist product分类
管理科学引用本文复制引用
王钦安,张丽惠,曹美秀..山岳型5A级景区游客的情感表达与形象感知[J].西南石油大学学报（社会科学版）,2023,25(6):40-51,12.基金项目
安徽省哲学社会科学规划项目"基于网络表达的安徽省旅游地意象:情感特征、演化机理与优化路径研究"(AHSKY2021D26). （AHSKY2021D26）
