信息资源管理学报2023，Vol.13Issue(6)：110-124,15.DOI:10.13365/j.jirm.2023.06.110
搜寻与分享:在线社区用户对新冠疫苗的诉求识别和特征分析
Seeking and Sharing:Identification and Characteristics of Information Appeals for COVID-19 Vaccine Expressed in Online Community
摘要
Abstract
The online community is an effective channel for users to express their appeals.This paper collected the COVID-19 vaccine posts from Baidu Tieba and constructed an information appeal classification framework based on the user's motivation to participate in the online community.Combining the framework with the BERT and the LDA model,this paper identified the users'appeal types and appeal topics and analyzed the features of information appeals in online community from the aspects of information supply & demand and dissemination.The results show that users express their informational and psychological appeals mainly by seeking and sharing factual information,and these two types of appeal have commonalities and differences in the topic content.However,from the perspec-tive of supply and demand,there are more serious quantitative and cognitive contradictions.Moreover,the appeal types and appeal topics have impacts on the information dissemination.The classification framework of user infor-mation appeal proposed in this study is helpful for in-depth mining of the value of online community information re-sources,and the results provide some references for establishing an effective information supply and demand mech-anism and public opinion control strategy.关键词
信息诉求/新冠疫苗/在线社区/供需特征/传播特征Key words
Information appeal/COVID-19 vaccine/Online community/Information seeking characteris-tics/Information sharing characteristics分类
社会科学引用本文复制引用
柯青,季璐,杜佳..搜寻与分享:在线社区用户对新冠疫苗的诉求识别和特征分析[J].信息资源管理学报,2023,13(6):110-124,15.基金项目
本文系国家社科基金项目"焦虑情绪下在线健康社区用户信息精细加工和健康行为研究"(20BTQ076)的研究成果之一. （20BTQ076）
