中国标准化Issue(1)：107-111,5.DOI:10.3969/j.issn.1002-5944.2024.01.014
基于消费者为中心的主题公园服务标准化对策研究
Research on Measures of Consumer-centered Service Standardization of Theme Parks
摘要
Abstract
This paper focuses the consumer,deeply studies the status and existing problems of the theme park service standardization,and puts forward the corresponding measures and suggestions.It is found that the standardization of theme park service is very important to improve the quality of service,and there are many problems in the existing service standardization system.This paper puts forward measures and suggestions such as improving the standards system,improving the intelligent management,optimizing the allocation of service resources and strengthening the cultural construction,which will play a positive role in improving the service quality and visitor experience of the theme park.关键词
主题公园/服务标准化/消费者/对策Key words
theme park/service standardization/consumers/measure引用本文复制引用
孟秀焕,马振鹏,李强,韩可心..基于消费者为中心的主题公园服务标准化对策研究[J].中国标准化,2024,(1):107-111,5.基金项目
本文受中国标准化协会项目"服务标准化对顾客满意度的作用机制研究"(课题编号FMBZH-2214)和"技术标准化对企业绩效的影响机理研究"(课题编号FMBZH-2213) （课题编号FMBZH-2214）
中国商业经济学会项目"数字经济时代数字赋能高职人才培养体系研究"(项目编号:20231029)和"数智背景下高职新商科人才培养路径研究"(编号20231069) （项目编号:20231029）
上海电子信息职业技术学院校级一般项目"类型教育背景下职业本科科研困境、科研定位及体系构建研究(项目编号:B23250)" （项目编号:B23250）
中国成人教育协会社会学习研究院课题"上海市养老服务人才队伍建设问题及对策研究"(编号:ZCXY2023011)资助. （编号:ZCXY2023011）
