智慧农业导刊2024，Vol.4Issue(1)：27-30,34,5.DOI:10.20028/j.zhnydk.2024.01.007
生鲜农产品电商平台服务质量对顾客忠诚的影响研究
摘要
Abstract
With the rapid development of"Internet Plus",various major industries have become active in the field of e-commerce,and online shopping has become the mainstream trend,stimulating the demand of consumers for online shopping.The rapid development trend of fresh e-commerce is particularly significant,and the service quality of safe,reliable and convenient e-commerce platform has been trusted by consumers.In this context,exploring the influencing factors of customer loyalty is of great practical significance to the development of fresh agricultural products e-commerce enterprises.Therefore,this study proposes to analyze the impact of service quality on customer loyalty from five dimensions:visibility,reliability,responsiveness,convenience and ease of use,and constructs a theoretical model.The reliability,validity and path were analyzed.The results show that the e-commerce service quality of fresh agricultural products has a direct positive impact on customer purchase behavior,among which reliability and convenience are the most significant,and the results can promote the formulation of effective marketing strategies for fresh agricultural products e-commerce enterprises.关键词
"互联网+"/生鲜电商平台/农产品/服务质量/顾客忠诚Key words
"Internet Plus"/fresh e-commerce platform/agricultural products/service quality/customer loyalty分类
管理科学引用本文复制引用
朱红梅,王崇彩..生鲜农产品电商平台服务质量对顾客忠诚的影响研究[J].智慧农业导刊,2024,4(1):27-30,34,5.基金项目
安徽省哲学社会科学规划项目(AHSKY2020D17) （AHSKY2020D17）
