鞋类工艺与设计2023，Vol.3Issue(23)：24-26,3.DOI:10.3969/j.issn.2096-3793.2023-23-008
文旅融合视角下地域性旅游品牌形象设计探究
Exploration of Regional Tourism Brand Image Design from the Perspective of Cultural and Tourism Integration
摘要
Abstract
With the development of the economy and the increasing spiritual and cultural needs of the people,the integration of culture and tourism is accelerating.Exploring the design of regional tourism brand image from the perspective of cultural tourism integration aims to understand the connotation of cultural tourism integration,grasp design principles,construct a scientific and reasonable system,enhance the effectiveness of cultural tourism integration,and promote the development of regional tourism industry.We should highlight the characteristics of regional tourism brands,showcase regional cultural and tourism differences,and strengthen the sense of innovation.Suggest using art to improve design level,leveraging the role of new media to expand the scope of influence,and providing reference for relevant research关键词
文旅融合/地域性旅游品牌形象/品牌设计Key words
integration of culture and tourism/regional tourism brand image/brand design分类
社会科学引用本文复制引用
李欣儒..文旅融合视角下地域性旅游品牌形象设计探究[J].鞋类工艺与设计,2023,3(23):24-26,3.
