鞋类工艺与设计2023，Vol.3Issue(23)：172-174,3.DOI:10.3969/j.issn.2096-3793.2023-23-057
苏州数字时尚设计产业发展对策研究
Research on Development Strategies of Suzhou Digital Fashion Design Industry
摘要
Abstract
Digital transformation has become the core driving force for the development of the fashion industry.This article is based on the traditional advantages and development status of Suzhou's fashion industry,as well as the major changes that digital technology has brought to fashion design,production,products and marketing.Several countermeasures and suggestions are put forward for the development of Suzhou's digital fashion industry:strengthening government support and supervision,building a digital cooperation and sharing platform,creating new digital display and consumption scenarios,increasing the promotion of fashion brands and strengthening the construction of digital fashion design team and management team.关键词
时尚产业/数字技术/元宇宙/数字孪生Key words
fashion industry/digital technology/metaverse/digital twin分类
轻工纺织引用本文复制引用
孙丽..苏州数字时尚设计产业发展对策研究[J].鞋类工艺与设计,2023,3(23):172-174,3.基金项目
2023年度苏州市社科基金项目(应用对策类)《苏州数字时尚文化产业发展路径及对策研究》(项目编号:Y2023LX056) （应用对策类）
