城市建筑2023，Vol.20Issue(24)：178-180,3.DOI:10.19892/j.cnki.csjz.2023.24.48
基于体验式消费的商业空间改造策略研究
Research on the Reconstruction Strategy of Commercial Space Based on Experiential Consumption:A Case of Nanjing Xinjiekou Central Shopping Mall
摘要
Abstract
With the transformation of Chinese consumption model and the impact of e-commerce economy,consumers prefer the experimental commercial space.This paper takes Nanjing Xinjiekou Central Shopping Mall as the object to investigate and analyze the problems in the commercial space of the shopping mall under the mode of experiential consumption.On the basis of not changing the original main structure and height of the shopping mall,the targeted transformation strategies are put forward from the aspects of functional format,moving line organization,space shaping,supporting facilities and details optimization so that the shopping mall can adapt to the current experiential consumption mode after reconstruction.It provides suggestions for the spatial reconstruction of other commercial buildings in Nanjing area.关键词
体验式消费/商业空间/改造策略Key words
experiential consumption/commercial space/reconstruction strategy分类
建筑与水利引用本文复制引用
史富义,贾润泽,陈淑媛,林晓东..基于体验式消费的商业空间改造策略研究[J].城市建筑,2023,20(24):178-180,3.
