工业工程2023，Vol.26Issue(6)：1-12,12.DOI:10.3969/j.issn.1007-7375.2023.06.001
考虑消费者焦虑的燃油汽车制造商最优产品策略研究
An Optimal Product Strategy of Fuel Vehicle Manufacturers Considering Consumer Anxiety
摘要
Abstract
As the environment deteriorating,the government has introduced a series of policies to promote the development of the new energy vehicles industry.Therefore,it has become an urgent issue that whether traditional manufacturers of fuel vehicles need to adjust their product strategies and launch hybrid vehicles,when considering consumer anxiety and alternative incentives from the government,to cope with the challenge from manufacturers producing new energy vehicles.Based on this,this paper builds a duopoly competition model from the perspective of fuel vehicle manufacturers.The optimal equilibrium results obtained by different strategies considering conversion cost,and the corresponding optimal strategy and implementation conditions are obtained by comparative analysis.Results show that the mixed strategy always outperforms the hybrid vehicle strategy.However,under the condition of low conversion cost,when consumers have low alternative incentives and the anxiety relief coefficient is lower than a certain threshold,manufacturers better choose the fuel vehicle strategy.In contrast,under the condition of high conversion cost,the mixed strategy is the optimal one.Additionally,once the anxiety relief coefficient or the alternative incentive is higher than a certain threshold,the fuel vehicle strategy should be chosen.Social welfare demonstrates a decreasing trend with the increase of consumer anxiety,while the social welfare of the three strategies shows a trade-off trend.关键词
新能源汽车/双寡头竞争/消费者焦虑/转换成本/社会福利Key words
new energy vehicles/duopoly competition/consumer anxiety/conversion cost/social welfare分类
管理科学引用本文复制引用
官振中,唐明阳,杜华峰..考虑消费者焦虑的燃油汽车制造商最优产品策略研究[J].工业工程,2023,26(6):1-12,12.基金项目
国家自然科学基金资助项目(71572154) （71572154）
四川省科技厅软科学资助项目(2020JDR0118) （2020JDR0118）
服务科学与创新四川省重点实验室资助项目(KL2104) （KL2104）
中央高校基本科研业务团队资助项目(26816WTD25) （26816WTD25）
