工业工程2023，Vol.26Issue(6)：75-82,8.DOI:10.3969/j.issn.1007-7375.2023.06.008
短生命周期产品生产时机与质量选择研究
Production Timing and Quality Selection of Short Life Cycle Products
摘要
Abstract
Product quality decisions are influenced by market demand.Postponement production can clarify market demand.This paper studies the influence of demand uncertainty and customer churn rate on the production timing and quality selection decisions of short life cycle products.Results show that:when the customer churn rate is less than a certain threshold,if demand uncertainty is low,the enterprise immediately produces standard products;if demand uncertainty is medium,the enterprise delays the production of differentiation products;if demand uncertainty is high,the enterprise delays the production of standard products.When the customer churn rate is greater than the other threshold,if demand uncertainty is low,the enterprise immediately produces differentiation products;if demand uncertainty is medium,the enterprise delays the production of standard products;if demand uncertainty is high,the enterprise delays the production of differentiation products.When the customer churn rate is between two thresholds,the decision of the enterprise is related to the relative values of the two thresholds.关键词
生产时机/质量选择/短生命周期/需求不确定性/顾客流失率Key words
production timing/quality selection/short-life-cycle/demand uncertainty/customer churn rate分类
管理科学引用本文复制引用
燕夏敏..短生命周期产品生产时机与质量选择研究[J].工业工程,2023,26(6):75-82,8.基金项目
国家自然科学基金资助项目(71371149) （71371149）
陕西省教育科学"十四五"规划2023年度一般课题资助项目(SGH23Y2376) （SGH23Y2376）
