交通运输研究2023，Vol.9Issue(5)：83-96,14.DOI:10.16503/j.cnki.2095-9931.2023.05.008
碳普惠机制下网约车用户拼车出行意愿研究
Ridesplitting Intentions of Online Ride-Hailing Users under Carbon Inclusion Scheme
摘要
Abstract
To encourage online ride-hailing users to choose the ridesplitting services that are more low-car-bon,a carbon inclusion scheme was introduced for analysis of ridesplitting behavioral intention of online ride-hailing users under different low-carbon incentives.Firstly,hypotheses of the influencing factors on online ride-hailing users'willingness to ridesplitting were proposed based on the theory of planned behavior,technology acceptance model,and perceived risk theory.Then,12 scenarios of the carbon in-clusion scheme with different carbon credit price and ridesplitting distance were constructed orthogo-nally.Meanwhile,a survey using stated preference(SP)methodology was conducted to collect the so-cio-demographic information,psychological latent variables,and ridesplitting intentions of online ride-hailing users under different hypothetical scenarios.Finally,a structural equation model was em-ployed to model the ridesplitting intentions of online ride-hailing users under the carbon inclusion scheme.The results show that carbon credit price,travel distance,attitude,subjective norms and low-carbon values have significant direct effects on ridesplitting intention while perceived usefulness and perceived risk have significant indirect effects on ridesplitting intention.Specifically,as the carbon credit price increases,users'willingness to ridesplitting increases,and the effect of attitudes and sub-jective norms weakens,while the effect of low-carbon values strengthens.The research findings prove that the carbon inclusion scheme could effectively promote online ride-hailing users to choose ridesplitting.关键词
碳普惠/网约车/拼车/行为意愿/计划行为理论/结构方程模型Key words
carbon inclusion scheme/online ride-hailing/ridesplitting/behavioral intention/theo-ry of planned behavior/structural equation model分类
交通工程引用本文复制引用
张逸文,李文翔,刘向龙,陈思薇,杨子杰..碳普惠机制下网约车用户拼车出行意愿研究[J].交通运输研究,2023,9(5):83-96,14.基金项目
国家自然科学基金项目(52002244 （）
71774118) （）
上海市哲学社会科学规划青年课题(2023ECK003) （2023ECK003）
上海市晨光计划项目(20CG55) （20CG55）
上海市科技创新行动计划项目(22dz1207500) （22dz1207500）
