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讲好中国科学文化故事:科技传播的对外话语与叙事逻辑

张新俏 王婷瑜 杜智涛

科技智囊Issue(12):69-76,8.
科技智囊Issue(12):69-76,8.DOI:10.19881/j.cnki.1006-3676.2023.12.08

讲好中国科学文化故事:科技传播的对外话语与叙事逻辑

Telling the Story of Chinese Science Culture Well:The Foreign Discourse and Narrative Logic in the Communication of Science and Technology

张新俏 1王婷瑜 1杜智涛1

作者信息

  • 1. 中国社会科学院大学新闻传播学院,北京,102488
  • 折叠

摘要

Abstract

In the context of the accelerated evolution of the new technological revolution and the tense situation between China and the United States in science and technology,a competitive pattern emerges in global scientific discourse.It is urgent to construct a powerful foreign discourse and a strategic narrative system.This article,based on the practical positioning of foreign scientific discourse in a competitive pattern,analyzes the challenges of telling the story of Chinese science and culture from three aspects:the narrative shortcomings in foreign content,the narrative advantage of"Western centrism",and the insufficient supply of official diverse narratives.The article proposes the need to construct a narrative system that integrates narrative symbols,narrative structures,and narrative voices,comprehensively using various narrative strategies to tell the story of Chinese science and culture with reason,strength,and coherence.

关键词

中国故事/科技传播/叙事体系/国际传播/战略叙事

Key words

Chinese stories/Science and technology communication/Narrative system/International communication/Strategic narratives

分类

自科综合

引用本文复制引用

张新俏,王婷瑜,杜智涛..讲好中国科学文化故事:科技传播的对外话语与叙事逻辑[J].科技智囊,2023,(12):69-76,8.

基金项目

本文系国家社科基金国家应急管理体系建设研究专项"重大突发事件中知识传播对社会共识的作用机制研究"(项目编号:20VYJ014)与中国社会科学院大学新文科学术研究项目"中国民间故事知识库建设与知识挖掘研究"(项目编号:2011903820238)研究成果. (项目编号:20VYJ014)

科技智囊

1006-3676

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