现代农业研究2023，Vol.29Issue(12)：24-27,4.
乡村振兴背景下柴达木枸杞的数字化营销路径探究
Exploring the Digital Marketing Path of Chaidamu Wolfberry under the Background of Rural Revitalization
摘要
Abstract
This project is based on the background of rural revitalization,from the perspective of digital marketing,uses research methods such as SWOT analysis,questionnaire survey,factor analysis etc.,and utilizes methods such as internet self media marketing,big data analysis,and brand marketing to further enrich the relevant content of digital marketing of Qinghai Qaidam wolfberry,providing reference for the study of digital marketing of Qaidam wolfberry berries.Especially providing relevant solutions to the problems that have arisen in the digital marketing process of Qaidam wolfberry,exploring a blue ocean for digital marketing of Qinghai Qaidam wolfberry,and promoting regional economic development in Qinghai is of great significance.关键词
乡村振兴/柴达木枸杞/数字化营销/营销破圈Key words
rural revitalization/Qaidam wolfberry/digital marketing/marketing broken circle分类
管理科学引用本文复制引用
刘亚楠,乔楹基,郭梦瑶,安晓栋,彭圣博,焦彦琪..乡村振兴背景下柴达木枸杞的数字化营销路径探究[J].现代农业研究,2023,29(12):24-27,4.基金项目
2023年河南开封科技传媒学院"大学生创新性实验实践项目"研究成果(项目编号:KCCXSYLX-2023-079) （项目编号:KCCXSYLX-2023-079）
