心理科学进展2024，Vol.32Issue(1)：39-57,19.DOI:10.3724/SP.J.1042.2024.00039
资源类型对绿色消费的影响:时间还是金钱更有效?
The impact of resource type on green consumption:Is time or money more important?
摘要
Abstract
Time and money are two important resource types.Individuals'green consumption behavior is inevitably affected by these two resources in cognitive thinking and decision-making.However,the underlying mechanism of how resource type affects green consumption is still unclear.The present study introduces time and money into the field of green consumption.On the one hand,based on construal level theory and human value,it reveals how time resources promote green consumption and how money resources decrease green consumption.On the other hand,from the perspective of individuals,enterprises,and products,it combines experiments to explore the boundary conditions of time and money affecting green consumption.It further introduces emotional response level,environmental self-responsibility,and product effectiveness perception as mediating factors to build a theoretical framework of the impact of resource type on green consumption.These studies not only explore the positive role of time and money resources in promoting green consumption,but also provide new ideas for companies to use resource type to guide green consumption.关键词
绿色消费/时间资源/金钱资源/解释水平/价值观Key words
green consumption/time resource/money resource/construal level/human value分类
社会科学引用本文复制引用
孙瑾,陈晨..资源类型对绿色消费的影响:时间还是金钱更有效?[J].心理科学进展,2024,32(1):39-57,19.基金项目
教育部人文社会科学研究规划基金项目(编号:22YJA630075) （编号:22YJA630075）
国家自然科学基金面上项目(编号:72272033) （编号:72272033）
北京市社会科学基金青年学术带头人项目(编号:21DTR050)资助. （编号:21DTR050）
