中国农业科技导报2024，Vol.26Issue(1)：1-8,8.DOI:10.13304/j.nykjdb.2023.0272
中国消费者畜产品质量安全认知及行为选择研究
Chinese Consumers'Perceptions and Behavioural Choices of Livestock Product Quality and Safety Research and Prospects
摘要
Abstract
Understanding consumers'perceptions and choices about the quality and safety of livestock products is of great significance to effectively convey quality and safety information from the supply side,deepen the supply-side structural reform of the livestock industry and promote its development.Based on a systematic review of relevant progress,this paper summarized consumers'concerns,understanding,preference,evaluation,willingness to pay,and purchasing behavior to the quality and safety of livestock products.The analysis indicated that Chinese consumers had a high level of concern for the quality and safety of livestock products,but a low level of understanding,and their evaluation on the quality and safety of livestock products was not optimistic.Although consumers were willing to pay a premium for high quality and safety livestock products,there was a deviation between the needs and preferences of consumers and their actual behavioural choices.Consumers'socio-demographic characteristics,as well as their perception and evaluation on the quality and safety of livestock products and their trust in the agricultural certification system,were important factors influencing consumers'willingness to pay and their behavioural choices.This paper also pointed out that with China entering a new era of socialism,there had been significant changes in the consumption environment and demands.In recent years,there had been a relative lack of research into consumers'perceptions and behavioural choices about the quality and safety of livestock products,requiring new research and judgement to provide support for government to manage and guide industry production and consumption,as well as supply-side operators to correctly understand and match consumer preferences.关键词
质量安全/消费者/畜产品/认知/行为选择Key words
quality and safety/consumers/livestock products/perceptions/behavioural choices分类
管理科学引用本文复制引用
魏凯双,辛翔飞,王济民..中国消费者畜产品质量安全认知及行为选择研究[J].中国农业科技导报,2024,26(1):1-8,8.基金项目
国家社会科学基金项目(21BJY261) （21BJY261）
中国农业科学院科技创新工程项目(10-IAED-01-2023) （10-IAED-01-2023）
财政部和农业农村部国家现代农业产业技术体系建设项目(CARS-41). （CARS-41）
