鞋类工艺与设计2023，Vol.3Issue(24)：37-39,3.DOI:10.3969/j.issn.2096-3793.2023-24-012
文旅发展视域下旅游文创产品设计研究
Research on the Design of Tourism Cultural and Creative Products from the Perspective of Cultural and Tourism Development
周妍1
作者信息
- 1. 常州市高级职业技术学校,江苏 常州 213161
- 折叠
摘要
Abstract
The article takes the development of cultural and tourism as the research perspective and introduces the policies and industry development background of tourism cultural and creative products;elaborated on the concept and classification of tourism cultural and creative product design;a review was conducted on the current situation of tourism cultural and creative product design in the development of cultural and tourism,including market,design,promotion,and other aspects;explored the design ideas of tourism cultural and creative products through case studies in terms of cultural,creative,and sustainable aspects;based on the elements of cultural and creative products,design strategies for tourism cultural and creative products are proposed from the perspectives of building IP cultural and creative brands and enhancing product experience,aiming to provide design ideas for tourism cultural and creative products.关键词
文旅发展/旅游文创/产品设计/文化底蕴Key words
cultural and tourism development/tourism and cultural creation/product design/cultural and creative economy分类
信息技术与安全科学引用本文复制引用
周妍..文旅发展视域下旅游文创产品设计研究[J].鞋类工艺与设计,2023,3(24):37-39,3.
