摘要
Abstract
Under the background of rural revitalisation policy,the development of packaging design for agricultural products is of great significance,which can not only enhance the market competitiveness of agricultural product brands,but also achieve the sustainable development of rural areas,increase the income of rural residents and improve the quality of life of rural residents.This paper takes the most representative agricultural product of Northeast China,Northeast China rice,as an entry point,comprehensively analyzes the problems existing in the packaging design of Northeast China rice brand under the background of rural revitalization through the field survey method,case study method,literature research method,etc.,and sums up the design method of Northeast China rice brand packaging,so as to achieve the purpose of promoting the dissemination and development of Beidahuang culture,creating the brand image of Northeast China characteristic rice,and improving the market competitiveness of Northeast China rice brand in remote areas.rice brand market competitiveness.关键词
乡村振兴/北大荒文化/东北大米/包装设计Key words
rural revitalization/beidahuang culture/northeast rice/packaging design分类
轻工纺织
