鞋类工艺与设计2023，Vol.3Issue(24)：95-97,3.DOI:10.3969/j.issn.2096-3793.2023-24-031
公益广告设计中的视觉元素研究
Research on Visual Elements in Public Service Advertising Design
袁权1
作者信息
- 1. 江西科技师范大学,江西 南昌 330009
- 折叠
摘要
Abstract
The development of public welfare undertakings is inseparable from the creation of public service advertisements.How to create good public service advertisements to meet the requirements of conveying information requires us to make good use of visual elements in design,including graphics,colors and text elements.The importance of color in attracting attention and mobilizing emotion,as well as the role of text in conveying direct information and the breadth of information conveyed by graphics.The key position of visual elements is emphasized,and the practical application of various visual elements in the design of public service advertisements is analyzed based on cases.Designers should design public welfare works that adapt to the development of the times based on the theory of visual elements and the communication and artistry of public service advertisements to promote the development of social welfare undertakings.关键词
广告设计/公益广告/视觉元素Key words
advertising design/public service advertising/visual elements分类
社会科学引用本文复制引用
袁权..公益广告设计中的视觉元素研究[J].鞋类工艺与设计,2023,3(24):95-97,3.
